What is a meme & how does it work?

A meme is a virally transmitted image embellished with text, usually sharing pointed commentary on cultural symbols, social ideas, or current events. A meme is typically a photo or video, although sometimes it can be a block of text. When a meme resonates with many people, it's spread via social platforms, texting, and email.

Why are memes so popular?

Memes are a worldwide social phenomenon. The more a meme resonates with people, the more they'll share it and the farther it will spread. Memes are usually funny, but often that humor is injected with wry political or social commentary. Sometimes memes exist for shock value or to teach a life lesson.

What are some examples of memes?

The word was coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in Dawkins' book include melodies, catchphrases, fashion, and the technology of building arches.

When was meme first used?

In fact, author Richard Dawkins first used the word in his 1976 work The Selfish Gene. The book looked at evolution and used meme to describe an idea or behavior that spreads across people in a culture. When someone says meme nowadays, they're probably referring to an internet meme.